BMW Uniform Update

“The process was good, the workwear is the best I have ever had.”

BMW spokesperson

Customer: BMW Group
Industry: Automotive
Roll Out Date April 2021

The BMW Group required a uniform partner that could provide a new, updated uniform that would be rolled out consistently in each plant. A key requisite was the need for a more organised, online process when it came to placing any orders for their new uniform.


Car manufacturer the BMW Group wanted to develop and supply uniforms to 3 UK plants in line with specifications from their team in Germany, as part of a global workwear project. They were looking for a consistent look across all plants globally with adequate online controls in place for ordering the garments. The client also wanted to ensure that any personalisation, such as name badges was accurate. Murray Uniforms was tasked with providing this and set about this by arranging a wearer trial, which encouraged staff to feedback on their new uniform, providing valuable insight to enable improvements.

Murray worked hard with the client to ensure they could deliver all the crucial KPIs. By utilising the 3 onsite workwear centres across the UK, they worked closely with their team to measure performance. Monthly reporting provided by Murray showed them how they measured up against agreed KPIs for on-time delivery and quality.

Key Statistics

Murray achieved 97% on-time dispatch and 100% on-time delivery for the bespoke range at the Hams Hall plant in April 2021.

Garment designs were created by a talented university student from Munich as part of a BMW Group competition. Murray then applied their innovative approach to developing, manufacturing, and delivering the range as well as transforming their ordering processes.

Utilising Murray’s expertise, a wearer trial was carried out to ensure any garments could be altered to match the desired look and fit of the bespoke uniform, that the client had planned for. The outcome of the wearer trial was to gain feedback and valuable insights from those who will be wearing and working in the garments daily. To capture this information a feedback form was issued and scores were marked on the fit, comfort and functionality of the garment.

The Uniform

Murray then collated all the feedback and used it to determine if the garment was ready to approve or needed any extra finishes. After the first wearer trial, client approval was granted.

Discover Our Approach

Key Statistics

A score of 1.6 on average was scored, with 1 being the best score and 4 being the worst.

At Murray, they believe what you wear matters, so with the launch of their uniform, they held several wearer fitting sessions. These sessions required each member of staff at the individual plants to try on the garments to find their perfect size. Murray staff were on hand to help recommend any size alterations and assist with any measuring required. This activity received a great response from staff and it ensured they would receive the correct size uniform as soon as they ordered it.

The average fitting times for each plant were:

Hams Hall – 11 min 30 secs
Swindon – 9 min 20 secs
Oxford – 13 min 55 secs
Average – 11.6 mins

Post Rollout Feedback

Murray received some very encouraging feedback, spanning several elements of their fully managed service.

Good relationship and service. Reporting between workwear champion and on-site Murray team working well with good/strong communication

Service, reporting and communication have been excellent. Responsive and collaborative working.

On-site team friendly and helpful. Adequate cover for all shifts.

Order portal is easy to manage and user friendly. The checkout works and notifications work well and are fast.

Any user mistakes or double orders are handled well and the service provider is responsive.

Turn around for garments that have been ordered has been good and on-time delivery met.

Murray Uniforms were excited to be working in partnership with the BMW Group on this important rollout. Using their fully managed service, they were able to deliver a successful rollout with various ‘work smarter’ activities.