JLR Special Vehicle Operations

“Whether I’m on the production line or adding the finishing touches, I need to look well-polished.”

JLR spokesperson

Customer: JLR Special Vehicle Operations
Industry: Automotive

Jaguar Land Rover Special Vehicle Operations developed a new state of the art manufacturing facility at Ryton, Coventry, which included a customer viewing area. With the production team now potentially customer facing, this created a new challenge for both JLR and Murray.


Why What you Wear Matters

JLR were looking for a uniform that not only represented their prestige brand, but also performed at a level ensuring the uniform could stand up to the physical work of an engineer but was also highly functional and comfortable for the wearer.

Fit for Purpose

Murray facilitated listening groups to gain essential insights into the day to day requirements of each item of workwear. In addition, JLR wanted the uniform to be representative of top class engineers across other sectors, eg Formula1. A series of wearer trials were held to ensure the fit of the garment was accurate.

Key Statistics

  • Wearer trials for a perfect fit
  • Functional and professional
  • Working in partnership since 2015

The Uniform

Murray then collated all the feedback and used it to determine if the garment was ready to approve or needed any extra finishes. After the first wearer trial, client approval was granted.

Discover Our Approach