Murray took on the full journey including developing, manufacturing and delivering the range. Murray started with the colleagues who would wear the uniform every day. A wearer trial tested whether the garments could stand up to the rigours of the factory floor. Wearers rated fit, comfort and functionality on a feedback form. Murray used the results to decide whether the garment was ready or needed extra finishes. The average score was 8.2 out of 10.
BMW Group
A modernised workwear programme designed to improve operational consistency, wearer experience and ordering efficiency across BMW Group manufacturing environments.
- Sector
- Automotive
- Colleagues uniformed
- 5,700
- Year of rollout
- 2021
A brief with big ambitions
BMW Group had a clear vision for its workwear. The garment designs came from a talented university student in Munich, chosen through a BMW Group competition.
Murray was commissioned to bring the creative concept into reality and deliver it across the UK, but the complexity of the design was only half the story.
"The process was good, the workwear is the best I have ever had."
Executive Summary
Ongoing partnership success:
We've partnered with BMW for nearly seven years. Since our initial rollout in 2021, they've seen significant cost savings from longer-lasting, better-quality garments.
Large workwear programmes need more than garment supply. They depend on coordination, ordering governance, wearer adoption and responsive suppliers. The BMW Group programme shows how a managed approach can simplify operations and improve the wearer experience.
"The order portal is easy to manage and user friendly. The checkout works and notifications work well and are fast."
