CEF followed The Science of Uniform® process, allowing us to engage with every level of stakeholder within the business. This allowed Murray to create a range that enables colleagues on the shop floor to Work Smarter® whilst elevating CEF’s brand. Style and function don’t have to be exclusive.
CEF
A modern, fashion-inspired uniform to elevate the CEF brand
- Sector
- Retail
- Colleagues uniformed
- 3,500
- Year of rollout
- 2024
Bringing style to the sector
A key priority for CEF in their uniform design was to elevate their brand and to be the first company to bring style to their sector. They were looking for a high-quality range of clothing and footwear designed to enhance employee wellbeing, productivity and brand image.
Established in Coventry in 1951, CEF are the UK’s leading electrical distributor. They’ve been a valued Murray client for over 10 years.
“The launch of our new uniform has been a tremendous success – it’s been embraced with enthusiasm across every part of our business.”
Applying The Science of Uniform®
“I love the new look for the uniform and the warehouse operatives really approve [of it]. It’s a smart look for all and the staff will want to wear this.”