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Jaguar Land Rover

A modern, inclusive and functional uniform for the creators of modern luxury

Sector
Automotive
Colleagues uniformed
18,000+
Year of rollout
2024
Two smiling women in navy uniform tops work together on a car door on a production line

Creating Modern Luxury

When Jaguar Land Rover launched its Reimagine strategy, the organisation sought to modernise its workwear programme to reflect its positioning as a modern luxury automotive brand while supporting thousands of employees working in demanding manufacturing environments.

Murray partnered with JLR to design and deliver a workwear programme capable of supporting this transformation.

Five colleagues in navy uniforms with white piping standing together on a car factory floor
Countries
122
Wearer Satisfaction
98.8%
Longer Garment Lifespan
33%
A man in a navy quilted jacket with white piping and black trousers standing against a plain backdrop

"This has delivered an unbelievable increase in belonging for our manufacturing teams and hugely boosted morale in employee satisfaction surveys"

JLR Supplier Awards Shortlist
Two smiling colleagues in navy polo shirts look at a car door on a vehicle production line.

Murray applied The Science of Uniform, consulting senior leaders, manufacturing associates, HR and diversity specialists and operational managers.

That research shaped the garments. They were engineered to withstand tough manufacturing environments. Designed for freedom of movement across a wide range of tasks. The range included extra options such as a hijab, so every colleague could feel represented.

A woman in a navy quilted jacket with white piping stands against a plain grey background
A man in a navy quilted jacket with white piping and black trousers standing against a plain backdrop

"The cut of the material goes beyond just a ‘small, medium or large’ sizes which makes it feel more personalised. Being comfortable at work is something we all take for granted but it makes such a difference to your working experience."

Senior Analyst, JLR
A bearded man with tattooed hands straightens the collar of a navy polo shirt with white piping
A man in a navy quilted jacket with white piping and black trousers standing against a plain backdrop
A woman in a navy crew-neck top with white piping, looking off to one side, in front of a blurred row of vertical light tubes.
A smiling man in a black polo shirt holding up the tailgate of a car in a vehicle factory
A smiling woman in a navy hijab adjusts the collar of a navy top with white piping
A woman in a navy quilted jacket with white piping stands against a plain grey background

Get In Touch

Talk to our team to discover what uniform can achieve for you.