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Lothian Buses

Attracting the Next Generation of Bus Drivers

Sector
Passenger Transport
Colleagues uniformed
2,000+
Year of rollout
2024
Six bus drivers in burgundy and light blue uniforms walking and talking along a sunny pavement beside a double-decker bus.
Lothian Buses Case Study 2025

How Bespoke Uniform Design is Helping Lothian Buses Attract the Next Generation of Edinburgh Drivers

Murray has worked with Lothian Buses since 2017, evolving a uniform programme that now serves nearly 800 buses and 2,000 drivers across Edinburgh.

The uniform is designed to balance all-weather performance, seated comfort and the employer brand appeal needed to attract the next generation of drivers.

Smiling bus driver in a burgundy jacket talking with a passenger from the driver's cab.
Buses in service across Edinburgh
800+
Drivers in the new uniform
2,000+
The Lothian & Murray Partnership
9 years
A young bus driver in a black waterproof jacket over a burgundy padded layer walking along a pavement in front of a red double-decker bus

Representing 100 Years of Edinburgh Buses

The brief started as a weather problem: Lothian needed a more versatile range to cope with Edinburgh's changeable weather. However, The Science of Uniform process revealed the industry-wide challenge of attracting younger candidates.

For Lothian, a traditional blazer, tie and formal shirt wasn't helping and some drivers had already switched to their own polo shirts; others were cutting jacket sleeves off to improvise the gilet they needed.

The redesign had to solve both challenges at once: casual and contemporary enough for a new generation but smart enough to represent the heritage of Edinburgh's streets.

Red and white double-decker bus driving along an Edinburgh street lined with sandstone buildings and bare trees.

"Uniforms are very important to us because they help bring people together, break down barriers, and help our team feel proud of the role they play at Lothian."

Operations Director, Lothian Buses
Three bus staff in burgundy knitwear, a light blue shirt and tie and a burgundy gilet laughing together as they walk across a bus depot

Applying The Science of Uniform

Murray took Lothian through The Science of Uniform process, spending time in depots, talking to drivers and watching how the existing uniform was actually being worn. Murray identified three key challenges: Layering (in different weather conditions), Ergonomics (seated drivers need stretch at the waist and hip) and Recruitment (the current uniform wasn't attracting the next generation of talent).

The result addressed all three: a smart-casual layering system built for Scotland's weather, designed for a driving posture and modern enough to shift how younger candidates perceived the role.

A young bus driver in a black waterproof jacket over a burgundy padded layer walking along a pavement in front of a red double-decker bus

The new uniform feels better quality, more modern and more comfortable. I feel that looking smart helps represent the company in a more professional and positive light.

Paul Henderson, Bus Driver

I think having the different options is a great idea... When I put it on in the morning and look in the mirror, I feel put together. It makes me proud to work for Lothian and be part of a team.

Carys Gargan, Bus Driver

Frequently asked questions

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