The brief started as a weather problem: Lothian needed a more versatile range to cope with Edinburgh's changeable weather. However, The Science of Uniform® process revealed the industry-wide challenge of attracting younger candidates.
For Lothian, a traditional blazer, tie and formal shirt wasn't helping and some drivers had already switched to their own polo shirts; others were cutting jacket sleeves off to improvise the gilet they needed.
The redesign had to solve both challenges at once: casual and contemporary enough for a new generation but smart enough to represent the heritage of Edinburgh's streets.
















