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Mecca Bingo

A uniform with a modern, professional look to reinvigorate the brand’s image and attract new customers and talent.

Sector
Hospitality
Colleagues uniformed
5,000
Year of rollout
2024
The illuminated exterior of the Mecca Beeston bingo club at night

Mecca Bingo Uniform

Mecca Bingo, founded in 1961, have celebrated their 60th anniversary with a rebrand. This was the perfect opportunity to refresh the uniform to give Britain’s go-to bingo brand a contemporary yet professional look to appeal to a new generation of customers.

A colleague in a navy jacket serving burgers and chips to two smiling customers at a counter
"Murray were able to provide us with unique designs that really got our brand. They were really easy to work with."
Marketing Director - Mecca Bingo
Two colleagues standing back to back in check and light blue shirts with charcoal waist aprons, arms folded and smiling

Applying The Science of Uniform

Mecca Bingo followed The Science of Uniform process, which allowed us to understand the needs of the business and discover the key operating metrics uniform could impact.

Our initial discovery found that the uniform was out of date and infrequently worn by colleagues; the dress code had become very relaxed, unstructured, and sometimes inappropriate.

After consultation with stakeholders, our design team produced a variety of comfortable, smart-looking uniform that consisted of a bespoke shirt, an innovative stretch chino, chef's outfit, and our showpiece bespoke jacket.

I definitely feel proud to wear this uniform... It’s good to have that name badge on my chest and let people know they can come up and talk to me because I’m part of the Mecca team.

MossTeam Member
A smiling man in a navy quilted jacket, check shirt and navy trousers stands against a grey backdrop
Close-up of a navy quilted jacket collar with purple trim and an embroidered multicoloured logo over a light blue shirt

"It has really brought a team kind of feeling to the club. Customers absolutely love it. They know who’s working here now. You can spot it from across a bingo hall that’s 1,000 seats long."

JordanAssistant Manager

Get In Touch

Talk to our team to discover what uniform can achieve for you.