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Card Factory

Card Factory, the UK’s leading specialist retailer of greeting cards and gifts, wanted to refresh its store uniform to present a consistent image to customers and increase colleague engagement.

Sector
Retail
Colleagues uniformed
11,000
Year of rollout
2022
A shop colleague in a navy polo shirt with Card Factory printed on the back restocks a stationery display

Card Factory Uniform Transformation

Card Factory, the UK’s leading specialist retailer of greeting cards and gifts, wanted to refresh its store uniform to present a consistent image to customers and increase colleague engagement.

A smiling shop colleague in a navy polo shirt stands beneath an illuminated Card Factory sign at a shop entrance
NPS from 700+ stores
93.25
Old uniform recycled
100%

Our new uniform showcases our brand and our colleagues are proud to wear it. After washing and working in the uniforms, they look as good as new.

Card Factory spokesperson
A shop colleague in a navy polo shirt with Card Factory printed on the back restocks a stationery display

What We Did

Following a wearer trial, the rollout of their new and bespoke uniform took place in April 2022, creating a consistent approach for all colleagues and stores. Colleagues were extremely happy with the new look.

Card Factory was looking for a new uniform that would showcase its brand, using key elements of the colour palette and logo, whilst being comfortable and well-fitting for colleagues working in a busy retail environment.

Murray carried out a comprehensive wearer trial as part of our Fully Managed Service, which allowed us to gather feedback and apply any amends to ensure a perfect uniform fit and style for the business. The client was extremely happy that the final uniform matched what was delivered during the wearer trial.

Two smiling shop colleagues in navy polo shirts stand in front of shelves of gift bags and a sign reading cards from 29p.
Close-up of a navy polo shirt and royal blue lanyards printed with the Card Factory name

Murray was fantastic, they kept me in the loop and always rang to double-check everything was still OK before they visited the store. They kept me up to date when the uniform was arriving. I was impressed with them.

Store Manager at wearer trial
Shop colleague in a navy polo shirt placing greeting cards on a display rack in a card shop.

The Uniform

Murray delivered a uniform with bespoke detailing that offered great quality and fit. For example, we worked with the business to provide a new innovative design for the retail jacket.

We also delivered a menopause-friendly T-shirt that is breathable and allows for stretch to ensure colleagues are comfortable.

In discussion with the colleagues in the wearer trial, we also added a dropped hem to both garments to ensure the fit was accommodating when colleagues were stretching/reaching during replenishment tasks.

Smiling shop colleague in a navy polo shirt with a name badge standing in a card shop aisle.

A Sustainable Future

Card Factory colleagues were passionate about ensuring that the old uniform wasn’t sent to landfill. We worked with the Card Factory project team to implement a multi-recycling unit scheme during the new uniform rollout, so 100% of the old uniform could be returned, recycled and repurposed.

Get In Touch

Talk to our team to discover what uniform can achieve for you.