“Being comfortable at work is something we all take for granted but it makes such a difference to your working experience”
Senior Analyst at JLR
Proud Creators of Modern Luxury
Customer: Jaguar Land Rover
Industry: Automotive
A modern, inclusive and functional uniform for the creators of modern luxury
Introduction
Senior Leadership Focus
JLR recently unveiled a new corporate identity to support the ‘Reimagine’ strategy and its modern luxury ambition.
JLR’s senior leadership wanted to align uniform with the new brand identity and instil a sense of pride and unity among JLR colleagues. This was part of a wider project to elevate the workplace experience, transform the culture and make further strides in their diversity and inclusion agenda.
Our Response
Murray’s designers and garment technologists worked with JLR to design a uniform programme to achieve these objectives. We listened to employees to create a ground-up design that embodies the new JLR Identity.
Our extensive discovery sessions with senior executives and individual wearers, combined with our knowledge of the Science of Uniform® created a unique solution to achieve JLR’s strategic objectives.
Diversity & Inclusion
JLR wanted to leverage the power of uniform to recognise diverse roles within the company. Murray’s design consultancy process identified several opportunities to accommodate the distinct needs of all personnel.
For example, working alongside JLR’s manufacturing associates and DE&I team, Murray has included a Hijab in the new workwear collection. This allows those who wish, to embrace their faith in the workplace and be themselves at JLR.
Murray also developed several innovative design solutions to meet JLR’s objectives.
Key Statistics
- 98.8% wearer satisfaction
- 33% increase in garment longevity
- 10 years of partnership
JLR is seeing a significant return on investment from its uniform project.
The Uniform
”“The quality is amazing, and I feel like they really involved women like me in the planning and design. The cut of the material goes beyond just a ‘small, medium or large’ sizes which makes it feel more personalised. Being comfortable at work is something we all take for granted but it makes such a difference to your working experience.”
Analyst at JLR
”“The turn-around time was amazing, and I cannot thank you enough for the service provided. It has provided the individuals with a great impression of JLR and a positive experience.”
HR Director JLR
”“It reflects the JLR brand well because even the stitching on the uniform is strong and tough, just like the stitching on the seats, the door guards, the dash.”
JLR Special Vehicle Operations
