“Being comfortable at work is something we all take for granted but it makes such a difference to your working experience”
Senior Analyst at JLR
Automotive Manufacturing Uniform Programme
Jaguar Land Rover
A modern, inclusive and functional uniform for the creators of modern luxury
When Jaguar Land Rover launched its Reimagine strategy, the organisation sought to modernise its workwear programme to reflect its positioning as a modern luxury automotive brand while supporting thousands of employees working in demanding manufacturing environments.
Murray Uniforms partnered with JLR to design and deliver a workwear programme capable of supporting this transformation.
18,000+ Employees
8 Distribution Locations
98.8% Wearer Satisfaction
33% Longer Garment Lifespan
Executive Summary
Client | Jaguar Land Rover
Industry | Automotive Manufacturing
Programme Scope
The programme supports more than 18,000 employees across Jaguar Land Rover’s manufacturing operations, distributed through eight workwear locations.
Key Outcomes
- 98.8% wearer satisfaction
- 33% increase in garment lifespan
- improved employee pride and belonging
- strong alignment with JLR’s modern luxury brand identity
The Challenge: Aligning Workwear with a Global Brand Transformation
Jaguar Land Rover’s Reimagine strategy marked a significant transformation for the brand, with a renewed focus on modern luxury and innovation.
Leadership recognised that the organisation’s workwear programme needed to evolve alongside this shift.
For a manufacturing organisation employing thousands of associates, the programme needed to achieve several objectives.
- support a large operational workforce
- reflect Jaguar Land Rover’s modern luxury positioning
- improve wearer comfort and satisfaction
- ensure inclusivity across the workforce
Murray’s Approach: Applying the Science of Uniform®
Murray Uniforms worked closely with Jaguar Land Rover to develop a workwear programme grounded in wearer research, garment engineering and operational insight.
Using Murray’s Science of Uniform® methodology, the project combined design expertise with feedback from employees working across manufacturing environments.
The design process involved consultation with:
- senior leadership teams
- manufacturing associates
- HR and diversity specialists
- operational managers
This research-led approach ensured the programme reflected both the brand identity of Jaguar Land Rover and the real needs of the people wearing the garments every day.
Supporting a large operational workforce
The programme needed to serve employees performing a wide range of roles across manufacturing environments, each with different functional requirements.
Reflecting a modern luxury brand
Uniform needed to reinforce Jaguar Land Rover’s premium brand positioning while remaining practical for daily operational use.
Improving wearer satisfaction
Employee comfort, fit and usability were identified as critical factors in ensuring the success of the programme.
Ensuring inclusivity
The programme needed to support Jaguar Land Rover’s commitment to diversity and inclusion, ensuring all employees could feel represented within the uniform system.
Durability
Garments engineered to withstand demanding manufacturing environment
Ergonomic design
Freedom of movement for employees performing a wide range of tasks.
Inclusive design
Additional garment options including a Hijab to support workforce diversity.
Brand alignment
The final collection reflected Jaguar Land Rover’s identity as a modern luxury automotive brand while remaining practical for manufacturing environments.
Programme Outcomes
Introducing a uniform programme across thousands of employees requires careful coordination.
Murray implemented a structured rollout programme including wearer consultation, prototype testing and phased garment distribution across multiple workwear locations.
This approach ensured a consistent experience for employees across the organisation.
Delivering the Programme at Scale
The new uniform programme delivered measurable improvements for Jaguar Land Rover.
98.8% wearer satisfaction
Employees reported extremely high levels of satisfaction with the garments, reflecting improvements in comfort, fit and usability.
33% increase in garment lifespan
Improved durability reduced garment replacement frequency and extended the life of the garments.
Stronger employee pride
The programme contributed to a greater sense of belonging among employees wearing the uniform.
Alignment with brand identity
The final collection supported Jaguar Land Rover’s modern luxury positioning while remaining functional for operational environments.
”"Their support and willingness to deliver an amazing experience in helping us deliver workwear to over 18,000 team members in 8 different workwear shops has been invaluable. They responded to our needs while managing a worldwide cotton crisis. We have issued workwear to over 42% of the total JLR Family. This has delivered an unbelievable increase in belonging for our manufacturing teams and hugely boosted morale in employee satisfaction surveys, that is Growth."
Business Co-ordinator, JLR
”“It reflects the JLR brand well because even the stitching on the uniform is strong and tough, just like the stitching on the seats, the door guards, the dash.”
Special Vehicle Operations, JLR
”“The turn-around time was amazing, and I cannot thank you enough for the service provided. It has provided the individuals with a great impression of JLR and a positive experience.”
HR Director, JLR
”“The quality is amazing, and I feel like they really involved women like me in the planning and design. The cut of the material goes beyond just a ‘small, medium or large’ sizes which makes it feel more personalised. Being comfortable at work is something we all take for granted but it makes such a difference to your working experience.”
Analyst, JLR
What Automotive Manufacturers Can Learn from the JLR Programme
For organisations operating large manufacturing workforces, uniform programmes influence more than appearance.
They affect:
- employee comfort and productivity
- garment replacement costs
- workforce pride and engagement
- brand consistency across sites
The Jaguar Land Rover project demonstrates how a strategically engineered uniform programme can support both operational performance and employee experience.
Considering a Uniform Programme Review?
Many organisations review their uniform programmes when:
- launching a brand refresh
- experiencing supplier reliability issues
- rising garment replacement costs
- expanding into new markets
- declining employee satisfaction with workwear
A strategic review can help organisations improve both wearer experience and long-term operational performance.
