“Our new uniform showcases our brand and our colleagues are proud to wear it. After washing and working in the uniforms, they look as good as new.”
Card Factory spokesperson
https://www.youtube.com/watch?v=dwgE4lHYW6Q
Card Factory Uniform Transformation
Customer: Card Factory
Industry: Retail
Roll Out Date April 2022
Card Factory, the UK’s leading specialist retailer of greeting cards and gifts wanted to refresh its store uniform to present a consistent image to customers and increase colleague engagement.
Following a wearer trial, the rollout of their new and bespoke uniform took place in April 2022, creating a consistent approach for all colleagues and stores. Colleagues were extremely happy with the new look.
Card Factory was looking for a new uniform that would showcase its brand, using key elements of the colour palette and logo, but that was also comfortable and well-fitting for colleagues working in a busy retail environment.
Murray carried out a comprehensive wearer trial as part of our fully managed service, which allowed us to gather feedback and apply any amends to ensure a perfect uniform fit and style for the business. The client was extremely happy that the final uniform matched what was delivered during the wearer trial.
The Result
Murray delivered a service to Card Factory which included the launch of their online ordering portal. This allows stores to place orders and control their costs, whilst acting as a one-stop shop for extras such as:
Gathering feedback from store colleagues was an essential part of the process for Card Factory. To do so they engaged via their Colleague Forum during all stages of the design and rollout process and sent regular communications to all store colleagues to drive awareness. They also asked for regular feedback using their communications platform.
- Personalised Manager name badges
- Colleague name badges
- Custom Card Factory printed lanyards
- Lanyard holders
The Impact
We also delivered a t-shirt that allowed stretch but was airy enough to ensure colleagues wouldn’t be too hot in the summer.
In discussion with the colleagues in the wearer trial, we also added a dropped hem to both garments to ensure the fit was accommodating when colleagues were stretching/reaching during replenishment tasks.
A Sustainable Future
Card Factory colleagues were passionate about ensuring that the old uniform wasn’t sent to landfill. We worked with the Card Factory project team to implement a multi-recycling unit scheme during the new uniform rollout, so 100% of the old uniform could be returned, recycled and re-purposed.
“Our new uniform showcases our brand and our colleagues are proud to wear it. After washing and working in the uniforms, they look as good as new.” – Card Factory spokesperson
“Murray was fantastic, they kept me in the loop and always rang to double-check everything was still OK before they visited the store. They kept me up to date when the uniform was arriving. I was impressed with them.” – Store Manager at wearer trial.
