The Murray Lab - Live!
The Uniform Strategy Event for Senior Leaders

Ashley Fell is a social researcher, TEDx speaker and the Director of Advisory at McCrindle. She is the author of two books, Work Wellbeing and Generation Alpha. She is also the host of McCrindle's podcast, The Future Report.

As a futurist and generational expert, Ashley helps organisations understand the trends shaping the future and how to communicate effectively across generational divides.

Known for her dynamic and data-led presentations, Ashley brings research to life with compelling storytelling and practical insights. With a deep understanding of social trends, she equips leaders and teams to thrive in times of change.

Whether she's presenting on stage, facilitating strategy sessions or advising clients, Ashley combines evidence-based insights with engaging delivery to inspire action and create impact.

Professor Louise Moody is an expert in how design can help people live healthier, happier, and more independent lives. She specialises in Health Design, Human Factors, and User‑Centred Innovation—fields that focus on understanding people’s needs and using that knowledge to create products, services, and technologies that truly work for them. She has been researching these areas for more than 20 years and has produced over 100 publications.

Louise works at Coventry University in the Centre for Arts and Creative Cultures and has been working closely with Murray Uniform since 2019. Together, they have been exploring how uniforms affect how people feel at work—whether they feel comfortable, confident, and able to do their job well. Louise is especially interested in collaborative design, which means involving the people who will actually use a product—in this case, uniform wearers—so their needs, preferences, and day‑to‑day experiences shape the final design.

One of her key publications, “Exploring the relationship between uniform and perceived employee happiness and productivity,” identifies five important factors that shape how employees respond to the uniforms they wear. These factors form an employee‑centred model of uniform design, which helps organisations and uniform manufacturers focus on what really matters to workers. This model offers a practical guide to designing uniforms that boost happiness, wellbeing, performance, and productivity.

Beyond uniforms, Louise’s wider research looks at how to design and test technologies, services, and other solutions that improve people’s health, wellbeing, and independence. She brings together ideas from psychology, engineering, human factors, and design thinking. Her goal is to help create solutions that are not only safe and effective, but also comfortable, appealing, and easy for people to use in their everyday lives.

James is a freelance Journalist and Editor, having spent 19 years working across leading business and consumer publications including Australia’s longest-running women’s and celebrity title New Idea and fashion business publication Drapers.

He joined Retail Week in 2017, where he was Head of Content Innovation and led strategy for the brand’s content campaigns and events.

In 2025 he became a freelance Journalist and Editor, working for brands including World Retail Congress, Drapers, and Retail Gazette.

Melissa Chapman is Head of Design at Murray Uniforms Ltd, where she leads the creative vision and strategic development of uniform collections across the business. With a background in fashion design and technical apparel, she specialises in creating modern, performance-led uniforms that combine strong brand identity with functionality and wearer comfort.

Melissa has over eight years of experience at Murray, progressing from Designer to Head of Design. In her current role, she leads the design team while driving innovation across fabrics, sustainability and future-focused design strategy. Her work sits at the intersection of fashion, technical performance and commercial design.

A key part of Melissa’s approach is applying Murray’s Science of Uniform® methodology — combining research, wearer insight, technical performance and brand storytelling to develop uniform solutions that are both visually impactful and operationally effective.

She began her career working with leading London fashion houses and holds a First-Class degree in Fashion from Coventry University, where she was selected to showcase her graduate collection at Graduate Fashion Week.

Aaron Jackson – Textile Innovation Leader & Performance Apparel Specialist

Aaron is a globally experienced apparel innovator, entrepreneur and product development leader with more than two decades of experience at the intersection of textile science, material innovation and performance apparel.

Aaron is widely recognised for his work with Lululemon, where he played a key role in building and scaling the company’s Raw Material Sourcing and Innovation capability, establishing the strategy that supported the brand’s rapid global growth. During his time there, he helped develop performance fabrics and technical apparel solutions that became staple products within the Lululemon range.

A fourth-generation textile engineer, Aaron brings deep technical knowledge of fibre science, fabric development and global supply chains. His work has consistently focused on bridging the gap between material science, garment engineering and real-world performance, helping brands translate innovation from yarn through to finished product.

Today, Aaron continues to work at the forefront of apparel innovation as Co-Founder and Chief Product Officer of Outopia, a performance outdoor and trail-running brand, while also advising organisations and start-ups on product strategy, material innovation and manufacturing scale-up. He is also involved in ventures such as Wonhouse R&D and HUDL Athletica, supporting the next generation of technical apparel businesses.

Aaron is passionate about helping brands rediscover their purpose through product innovation. His perspective combines deep technical expertise with a strategic understanding of how performance garments can deliver both functional excellence and powerful brand identity.

At The Murray- Lab Live!, Aaron will share insights from his career developing world-class apparel systems and explore how advances in material science, design and product engineering are shaping the future of what people wear to work.

Rebecca is a Fashion & Textiles academic, with experience of international course validation and delivery, curriculum development, staff and student recruitment, enterprise and income generation, social media management and university systems and administration.

Academic specialisms include fashion design processes, design development, portfolio development, fashion illustration, visual communication, digital visualisation skills, product development and realisation as well as professional development and employability. Several years industry experience in design and consultancy roles precede roles in universities, with experience with menswear high street and heritage brands, and designing multi-product ranges for childrenswear, womenswear and performance skiwear.

In addition to commercial design and consultancy, and experience in higher education, Rebecca has a background in wardrobe and costume for stage and screen, including for critically acclaimed feature film: A Reckoning (2011).

With seventeen years' experience in Higher Education, and a growing research profile (with PhD submission pending) Rebecca’s research interests are in developing empathy in design through co-creation approaches.

Rebecca is passionate about embedding industry practice and research findings in her academic role and works to support students from a range of backgrounds and specialist interests to enter the fashion, lifestyle and broader creative industries as confident, conscious professionals utilising the breadth of skills and experience gained across her career as a design practitioner, teaching professional, practice-based researcher and a leader in curriculum development in higher education.

Anne Unsworth is the founder of Clear Path Success and a certified ABNLP Trainer of Neuro-Linguistic Programming (NLP), bringing over two decades of leadership experience within the FMCG sector. Having managed large, diverse teams throughout her corporate career, Anne has a deep, practical understanding of the challenges organisations face when developing confident, high-performing people and sustainable cultures.

Drawing on this experience, Anne now specialises in delivering bespoke NLP training programmes for businesses. Her work focuses on equipping teams with the mindset, communication skills and behavioural strategies needed to enhance leadership capability, build resilience, and improve performance at every level. Her globally recognised training is designed to integrate seamlessly into busy organisations, ensuring tangible, lasting impact without disrupting day-to-day operations.

Alongside her corporate work, Anne delivers Coach Practitioner and Master Practitioner NLP training programmes throughout the year. These programmes are designed for individuals who want to embed NLP into both their professional and personal lives, enabling them to operate with greater clarity, confidence and emotional intelligence. She also offers tailored one-to-one coaching, supporting clients to overcome stress, anxiety and deeply rooted limiting beliefs through a combination of NLP, Time Line Therapy® and hypnosis.

Anne’s own journey with NLP began in 2019 when she qualified as a Practitioner, rapidly progressing to Master Practitioner level. Her commitment to personal growth was exemplified during the Covid-19 pandemic, when she travelled to Greece to complete her Trainer certification—demonstrating the very principles she now teaches: resilience, determination and the ability to overcome perceived barriers.

Beyond her professional work, Anne is a devoted wife and mother. She credits NLP with transforming her family life, enabling open, positive communication and instilling confidence in her children for the future. A keen runner, she applies NLP techniques to maintain focus and discipline, and as an enthusiastic traveller, she embraces new experiences with curiosity and confidence.

Anne’s approach is grounded in a simple belief: success starts with the right mindset. Through her work, she partners with organisations and individuals to unlock potential, drive meaningful change and deliver lasting results.