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Before a Word is Spoken: The Full Report

1 min read

The full 2026 report: 2,500 UK consumers and 2,573 uniform-wearing employees on how staff presentation shapes trust, memory and the decision to buy, sector by sector.

Before a Word is Spoken

Your customer has made up their mind about your business before anyone speaks. This report, built on a World Retail Congress survey of 2,500 UK consumers and a Coventry University study of 2,573 uniform-wearing employees, measures how much of that decision rests on your people. 74% say positive staff presentation makes their experience more memorable, and 48% have changed their mind about a purchase because they did not trust the employee. Then it goes sector by sector: retail, travel, hospitality and leisure, transport, logistics and automotive.

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