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Cartoon avatars dancing on a lit-up dance floor under a disco ball in a virtual world

Exploring the Impact of the Metaverse for Retail

2 min read

What should your uniform look like when your staff are avatars? How brands are using Roblox, Fortnite and Minecraft, and how to keep digital and physical stores consistent.


Introduction

Whilst Meta has struggled to make its metaverse vision a reality, experts agree that the way multiplayer games such as Roblox, Fortnite & Minecraft create virtual worlds for players is the closest existing thing to the future metaverse.

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