The Future Laboratory's 2026 report tracks 50 trends across retail, fashion, wellness and travel. What does connection mean for brands working amid AI saturation?
The Future Laboratory's 2026 report spotlights 50 cross-sector trends spanning beauty, wellness, travel, luxury, fashion, retail, culture, marketing and design. The unifying theme is connection — between people, systems and senses — as brands move from optimisation and spectacle toward empathy, authenticity, participation and human-centred storytelling amid AI saturation.



