The Future Laboratory on how designers are answering flawless AI aesthetics with imperfection, nostalgia, tactility and hand-drawn campaigns.
The Future Laboratory examines how creatives are countering flawless AI aesthetics with imperfection, nostalgia and tactility. Through kinetic brand identities, hand-drawn campaigns and emotive, sensory experiences, designers are restoring warmth and authenticity, proving human touch is now a valuable, unscalable differentiator.
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Sustainability
The Digital Product Passport is unlikely to be mandatory for clothing before 2029, not 2027. What it will show, why uniforms issued to staff at EU sites may be in scope, and three questions to ask your supplier now.
Trust
86% of consumers expect airline staff to wear a uniform, more than in any other sector. A 2,500-person study with Coventry University shows what that trust does to compliance, approachability and onboard spend.
Murray News
Murray now holds JOSCAR accreditation, the supplier-assurance standard that defence buyers such as BAE Systems and Thales check first. What evidence-led uniform design has to change for control rooms, field roles and mission-critical work.
