Rebranding Sustainability
Has the language of sustainability stopped working? A Future Laboratory and Arbor Communications report on how brands make responsible consumption feel worth choosing.

Has the language of sustainability stopped working? A Future Laboratory and Arbor Communications report on how brands make responsible consumption feel worth choosing.
Rebranding Sustainability
The Murray Lab membership is an exclusive platform for Murray partners. Learn more about the membership.
We’re reviewing your eligibility and will come back to you within one working day. We use your address to set up your account and nothing else — privacy policy.

Sustainability
The Digital Product Passport is unlikely to be mandatory for clothing before 2029, not 2027. What it will show, why uniforms issued to staff at EU sites may be in scope, and three questions to ask your supplier now.

Trust
86% of consumers expect airline staff to wear a uniform, more than in any other sector. A 2,500-person study with Coventry University shows what that trust does to compliance, approachability and onboard spend.

Murray News
Murray now holds JOSCAR accreditation, the supplier-assurance standard that defence buyers such as BAE Systems and Thales check first. What evidence-led uniform design has to change for control rooms, field roles and mission-critical work.