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Black-and-white archive photo of a shopkeeper in a white jacket and apron in the doorway of A. Crook's tea shop

Retail 4.0 - The Future of Retail

4 min read

A corner shop knew Billy by name. Retail 4.0 asks stores to give millions of customers that same feeling, and asks whether your staff and their uniform are ready for it.


Welcome to the mom-and-pop store of the new era - a store where the retailer knows you and your preferences (and those of millions of others...)
Tudor Andronic - CEO at Supersmart

Introduction

Known as retail 4.0, this is the next natural evolution of retail as consumers demand a dedicated, personalised and consistent shopping experience across all trade channels. Somewhat ironically, this highly personalised approach takes us back to the basic roots of neighbourhood retailing, where each customer received personal treatment.

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