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The Future Five: Navigating the Great Re-evaluation

1 min read

The Future Laboratory's 2026 briefing names five consumer shifts, from cost-of-living pressure to how people lean on AI. Which of them is already changing your customers?

Future Five 2026: Navigating the Great Re-evaluation

The Future Laboratory's 2026 trend briefing explores five consumer shifts: cost-of-living pressures driving community-focused value and alt-finance, mobility flexibility over ownership, identity battles around pleasure positivity and misogyny, tension between hyper-connected and restorative future spaces, and AI's dual role in empowering versus over-reliance.

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