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The Tech-Resisters

1 min read

A Future Laboratory report profiles five consumers deliberately pushing back against technology, and what their concerns over privacy and wellbeing mean for brands.

The Tech-Resisters

A Future Laboratory report profiling five consumers deliberately pushing back against technology — from privacy-conscious "sovereignty-seekers" to mindful commuters — driven by concerns over autonomy, mental health, and data privacy. Supported by polling of 3,000+ adults, it reveals rising analogue revival and offers brands strategic opportunities around digital wellbeing and trust.

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