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A bespoke uniform programme is much more than a set of garments. It is a strategic investment that shapes how your people feel, how customers perceive your brand and how efficiently your operation runs. As a leading bespoke uniform design company, Murray Uniforms delivers end-to-end design, development and implementation – grounded in the Science of Uniform, wearer insights and measurable business outcomes.
This guide explains what “bespoke design” truly means in a uniform context, why it matters and what to look for when selecting a design partner.
Uniforms are no longer simply functional workwear. They are core brand assets and performance tools.
A well-designed uniform can:
Strengthen brand consistency
Improve employee confidence, engagement and sense of belonging
Increase productivity and customer experience
Reduce replacement costs and operational downtime
Improve safety, comfort and performance in demanding roles
Our Science of Uniform® methodology – supported by research from Coventry University – shows clear links between uniform quality and employee happiness, productivity and presentation. When organisations invest in design properly, the returns compound across the entire workforce.
Many providers use the word “bespoke,” but true bespoke uniform design isn’t just about the uniform, it’s also includes the entire operational delivery. At Murray Uniforms, this includes:
We immerse ourselves in your brand values, customer touchpoints and operational environment to understand how the uniform must perform—not only aesthetically but behaviourally and commercially.
We run focus groups, surveys and job-shadowing workshops to understand wearer needs, pain points and environmental challenges. Inclusive design sits at the heart of this process.
Our design team develops a bespoke uniform concept that blends brand presence with practicality. This includes fabric selection, colour application, silhouette, trims, branding and sustainable options. The result is a garment that is built from scratch for your brand.
During discovery, we’ll study the size profile of your business… every company employees a different demographic of people and our bespoke size profile will ensure your new uniform has a perfect fit and comfort for your wearers.
We’ll create a bespoke rollout plan to manage delivery across multi-site, multi-role organisations – ensuring accurate sizing, consistent branding and smooth adoption. For global automotive manufacturer, JLR, we created ‘pop-up-shops’ to ensure every wearer received uniform that was right for them.
You’ll get your own account manager who will create bespoke reports to measure key KPIs such as replacement rates, employee satisfaction and performance indicators, ensuring your uniform stays fit-for-purpose. Our bespoke uniform strategy will create a long-term plan to ensure continued return on investment and a long-term partnership.
This is what separates a true bespoke uniform design company from suppliers who simply customise stock items.
Across major retailers, automotive brands and transport organisations, bespoke design has delivered measurable value.
The brief: To create a modern, on-trend uniform that stood out to customers in-store and that employees felt comfortable wearing.
The approach: Our initial discovery found that a considerable portion of colleagues said they’d been mistaken for other retailers such as ASDA, Homebase, and Co-Op, signalling a significant loss of brand identity. After further discovery with all stakeholders, from the shop floor to senior leadership, our design team produced several bespoke uniform concepts for Dunelm with the objective of increasing colleague visibility, engagement, and confidence.
The results: Dunelm saw a substantial increase in sales in stores that had implemented the new uniform, which reinforced the Dunelm brand and stood out amongst shoppers. Crucially, Dunelm employees also felt proud and happy to wear the new uniform.
As one colleague said:
“It makes a big difference to have the uniform fit you… it gives you a sense of pride in what you’re wearing.”
To secure the best outcome for your organisation, your design partner should deliver more than drawings and samples. Look for a provider that offers:
From creative concept to final garment and multi-site rollout.
A track record in bringing brand, wearer needs and performance requirements together.
Transparent pricing, cost control and long-term risk management.
Uniforms tailored to your employees body shapes, accessibility needs and diverse working conditions.
Recycled fabrics, circularity opportunities, reduced replacement cycles and responsible production.
Wearer data, testing, environmental analysis and long-term measurement before creating uniform designs.
A supplier with the infrastructure to support high-volume, high-complexity programmes.
Custom design is the right choice when:
Your brand experience is a competitive differentiator
You operate multi-role or multi-location teams
Safety, comfort or durability are critical
Stock garments don’t reflect your brand identity
You need exact fits, colours or features
You want measurable improvements in employee performance
For organisations where people are a central part of the customer journey—retail, transport, automotive, hospitality, logistics—bespoke uniform design offers exceptional long-term value.
Use this checklist when comparing suppliers:
How do you gather wearer insight and feedback?
Do you design with specific role and environmental needs in mind?
What evidence can you provide that your uniform programmes improve performance or reduce cost?
How do you model cost of ownership, durability and long-term replacement cycles?
Can you show examples of similar projects in our industry?
Strong answers indicate a partner capable of delivering a credible programme.
If you are looking for a bespoke uniform design company that delivers more than garments, one that blends creative thinking, wearer psychology and commercial rigour, Murray Uniforms can help.
We support organisations across retail, automotive, transport, logistics, healthcare and hospitality, providing data driven uniform programmes that elevate brand experience and unlock measurable value.
To explore how a bespoke programme could strengthen your workforce and brand, contact our team to begin your design journey.
