Lothian Buses

How Bespoke Uniform Design is Helping Lothian Buses Attract the Next Generation of Edinburgh Drivers

800

Buses in service across Edinburgh

2000

Drivers in the new uniform

9

Lothian & Murray's Partnership

Executive Summary

Client : Lothian Buses

Industry : Transport

Programme Scope

Bespoke uniform redesign for 2,000 bus drivers across Lothian’s Edinburgh operations. Including all-weather outerwear, branded shirts, polo shirts, knitwear, and accessories. Murray has worked with Lothian since 2017.

The Science of Uniform

Key Outcomes

  • Modern, casual-smart silhouette designed to attract younger drivers to a role where most colleagues are over 50
  • All-weather layering system for Scotland’s climate, from summer heat to winter wind and rain
  • Softshell jacket with zip-off sleeves; the hero garment, addressing the gilet need drivers were solving themselves by cutting jacket sleeves off
  • Stretch trouser designed specifically for the ergonomic demands of seated drivers
  • Female-specific polo and shirt redesign, addressing gaping towards passengers and improving confidence while driving
  • Heritage maintained through Lothian’s burgundy and gold palette. Modern in comfort, unmistakably Lothian in character

Murray has worked with Lothian Buses since 2017, evolving a uniform programme that now serves nearly 800 buses and 2,000 drivers across Edinburgh.

Balancing all-weather performance, seated comfort and the employer brand appeal needed to attract the next generation of drivers.

The Brief

Modern Enough to Recruit, Smart Enough to Represent 100 Years of Edinburgh

Uniforms are very important to us because they help bring people together, break down barriers, and help our team feel proud of the role they play at Lothian.

Operations DirectorLothian Buses
Murray’s Approach

Finding the Real Brief

Design Considerations

The Science of Uniform process delivers results based on over 240 variables

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1

All-Weather Performance

Scotland's cool temperate maritime climate means drivers need a uniform that works in summer warmth and winter wind & rain alike. Textiles were chosen specifically for Edinburgh's conditions, with the hero softshell jacket featuring zip-off sleeves, a convertible gilet mode and an adjustable storm cuff to keep drivers dry without overheating.
2

Seated Comfort

Because bus drivers spend the majority of their shift seated, stretch fabric was engineered into the waist and hip of the trousers, ensuring comfort throughout a long shift on the road. This kind of role-specific ergonomic design is central to the Science of Uniform® approach.
3

Female-Specific Design

When a bus driver leans forward to operate the doors, their shirt front is visible to every passenger boarding. Murray's account team noticed that the button positioning on the ladies' blouse was causing it to gap exactly at that moment, making female drivers self-conscious in front of the people they were there to welcome. The solution was a combination of flipping the button side and adding additional buttons. A small change with a direct, daily impact on how confident female drivers felt doing their job.
4

Brand Heritage

Lothian has represented Edinburgh to locals and tourists for over 100 years. The design honours that history through Lothian's signature burgundy and gold, a bespoke tie and a classic tailored fit. Modern in comfort but unmistakably Lothian in character. (Early in the project, colleagues joked that the old uniform - tie, blazer, burgundy, made them feel like they were from Gryffindor!)
5

Recruitment Appeal

Most Lothian drivers are over 50 and the passenger transport industry is facing a generational recruitment challenge that shows no sign of easing. The new range; polo shirt, gilet, layering system, is a deliberate shift towards the casual-smart silhouette younger candidates associate with modern employers. Competitor operators like Arriva Bus had already moved to polos; the Lothian redesign needed to keep pace while maintaining the higher standard Edinburgh demands.
6

Layering System

The complete range works as an integrated wardrobe: breathable shirts and summer polo, ¼ zip jumper, softshell gilet/jacket, waterproof anorak with hi-vis piping and taped seams and bespoke beanie. Covering every combination of season, temperature and working condition.

The new uniform feels better quality, more modern and more comfortable. I feel that looking smart helps represent the company in a more professional and positive light.

Paul HendersonBus Driver

7 in 10

employees say uniform influences their decision to join and stay at a company. Murray Uniforms x Coventry University, 2,500+ respondents

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The Science of Uniform

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Programme Outcomes

A Uniform Colleagues are Proud to Wear

1

All-Season Confidence

The layering system solves a practical problem that was genuinely affecting drivers' day-to-day experience, giving them the right garment for every temperature and weather condition Edinburgh delivers across the year.
2

Role-Specific Ergonomics

Designing stretch into the seated position rather than adapting a standard cut is the kind of detail that changes how comfortable a shift feels. It's not visible to customers but it matters to every driver, every day.
3

A Uniform Female Drivers Actually Want to Wear

The button repositioning and anti-gaping design on women's shirts is a small change with a significant impact. Carys Gargan's quote captures it directly: "When I put it on in the morning and look in the mirror, I feel put together." Murray Uniforms research with Coventry University found 91% of employees say what they wear impacts their confidence. This redesign was built with that in mind.
4

Heritage Modernised, Not Erased

The burgundy, the gold, the tailored silhouette: what makes Lothian recognisable to Edinburgh is still there, now sitting inside a uniform that drivers are proud to wear rather than putting up with.
5

Competitive Recruitment Positioning

With most of Lothian's current drivers over 50, attracting younger candidates isn't a future concern, it's an active operational challenge. A uniform that looks and feels contemporary changes the signal the role sends before an interview has even happened. The shift from blazer-and-tie to polo-and-gilet isn't cosmetic; it's the difference between a job that looks dated and one that looks like somewhere a younger person could picture themselves working.
6

A Wardrobe That Works Together

Rather than a single garment update, the full range; shirt, polo, quarter-zip, gilet, jacket, anorak, beanie, tie, was designed as a coherent system. Every piece works with every other and drivers have genuine choice in how they dress for conditions rather than one option regardless of season.

I think having the different options is a great idea... When I put it on in the morning and look in the mirror, I feel put together. It makes me proud to work for Lothian and be part of a team.

Carys GarganBus Driver

What Passenger Transport Operators can Learn from this Programme

Lothian’s programme is a useful case study for any passenger transport operator facing the same generational shift. Because the industry’s recruitment challenge isn’t going to be solved by pay and conditions alone and uniform is one of the levers operators often overlook.

  • If your current workforce is ageing and recruitment of younger candidates is difficult, look at what your uniform is communicating before a candidate has even read the job description. Blazer-and-tie says something. Polo-and-gilet says something different.
  • Seated-role ergonomics aren’t solved by standard retail or hospitality uniform cuts. Stretch placement at the waist and hip is specific to a driving posture. If your drivers are adapting or improvising around their uniform, that’s the brief telling you something.
  • Weather is a system problem, not a single-garment problem. A waterproof anorak alone doesn’t address the colleague who’s too warm for a jacket but too cold without one, only a coherent layering system does.
  • Female-specific uniform design needs to account for how garments behave in the actual working position, not just how they look standing still. Details like button placement and anti-gaping construction are noticed by the people wearing the uniform every single day.
  • Heritage and modernisation aren’t opposites. The Lothian programme kept the burgundy, the gold, and the smart standard. It just moved them into a contemporary silhouette.
Lothian Bus uniform redesign attracting younger workforce

What did Murray's design for Lothian Buses?

Murray designed a complete bespoke uniform range for Lothian Buses, covering the full wardrobe needs of bus drivers across Edinburgh’s operations. The range includes breathable shirts, a summer polo, a quarter-zip jumper, a convertible softshell jacket and gilet, a waterproof anorak, a tie, and a bespoke beanie, designed as an integrated layering system rather than individual garments.

How did Murray design the uniform for Scotland's weather?

Weather performance was built in at the textile selection stage, with fabrics chosen specifically for Edinburgh’s climate rather than adapted from a standard range. The softshell jacket’s convertible design (full jacket or zip-off gilet) means drivers have a genuinely versatile option for transitional days, while the waterproof anorak with taped seams and hi-vis piping provides protection during winter without compromising visibility or brand appearance.

How does the Lothian uniform support recruitment of younger bus drivers?

With most of Lothian’s current drivers over 50, attracting a younger generation is one of the operator’s most pressing challenges and uniform plays a role in that conversation whether operators acknowledge it or not.

Research consistently shows younger workers assess an employer’s culture before they apply, and uniform is part of what they’re reading. The previous Lothian uniform (blazer, tie, formal shirt) communicated a working environment that felt at odds with what younger candidates expect.

The new range, built around a stand-up collar polo, a convertible softshell gilet and a smart-casual layering system, modernises that signal without losing the professional standard a public-facing Edinburgh brand has to maintain.

What female-specific design work did Murray do for Lothian Buses?

The female driver uniform was redesigned from the driver’s actual working position rather than simply sizing down the male version. Polo shirts and button-down shirts were recut to have the buttons on the right, and additional buttons were added to prevent gaping. Details that directly address how the uniform looks and feels when seated behind a wheel.

What is the Science of Uniform® and how was it used at Lothian?

The Science of Uniform® is Murray’s proprietary design process that starts with understanding what a uniform needs to do for its wearers rather than with the garments themselves. For Lothian, this process surfaced two briefs that weren’t immediately apparent: the ergonomic demands of a seated role, and the role uniform plays in attracting younger candidates. Both of which shaped the final design as much as the weather brief that started the conversation.

How does the new Lothian uniform reflect the company's heritage?

Lothian Buses has operated in Edinburgh for over 100 years and the uniform needed to carry that history visibly. The redesign retains Lothian’s signature burgundy and gold through the tie, knitwear, and detailing, and keeps a classic tailored shirt as the foundation of the range, so the uniform reads as contemporary without losing the brand recognition Edinburgh locals and tourists associate with Lothian.

Considering a Uniform Programme Review?

Many organisations only review their uniform programmes when circumstances change. But the right moment to act is earlier than most realise.

  • Brand refresh or rebrand underway
  • Inconsistent garment quality across sites
  • Supplier reliability concerns
  • Rising garment replacement costs
  • Diversity and inclusion commitments
  • Declining colleague satisfaction with workwear
  • Sustainability & ESG targets to meet

A strategic review can help organisations improve both wearer experience and long-term operational performance.