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Insights and Perspectives

Uniform Product Passport graphic showing two colleagues in navy polo shirts and a QR code with material, origin, care, repair and end-of-life details

Sustainability · October 2026

Digital Product Passports for uniforms: what's actually changing, and when

The Digital Product Passport is unlikely to be mandatory for clothing before 2029, not 2027. What it will show, why uniforms issued to staff at EU sites may be in scope, and three questions to ask your supplier now.

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Trust

Before a Word Is Spoken: What Airline Uniform Really Does to Passenger Trust

86% of consumers expect airline staff to wear a uniform, more than in any other sector. A 2,500-person study with Coventry University shows what that trust does to compliance, approachability and onboard spend.

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Murray News

JOSCAR Accredited Uniform Supplier

Murray now holds JOSCAR accreditation, the supplier-assurance standard that defence buyers such as BAE Systems and Thales check first. What evidence-led uniform design has to change for control rooms, field roles and mission-critical work.

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Retail

Does Staff Uniform Affect Sales?

51% of Shoppers Have Walked Out Over Staff Appearance. Is Your Uniform Costing You Sales?

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Passenger jet parked on an airport apron at sunset

Trust

Before a Word Is Spoken: What Airline Uniform Really Does to Passenger Trust

86% of consumers expect airline staff to wear a uniform, more than in any other sector. A 2,500-person study with Coventry University shows what that trust does to compliance, approachability and onboard spend.

A store colleague in a charcoal and green polo shirt handing a product to a smiling customer with a basket

Retail

Does Staff Uniform Affect Sales?

51% of Shoppers Have Walked Out Over Staff Appearance. Is Your Uniform Costing You Sales?

Open cotton bolls on the plant, backlit by a golden sunset over a cotton field.

Procurement

What This Year's Record Heat Is Doing to Your Uniform Programme Cost

Heat across four of the world's largest cotton regions is moving fibre prices. At Jaguar Land Rover, taking garment life from 12 months to 24 halved that exposure.

The Murray Lab

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Mock-up of PIVOT magazine showing its red cover and an open spread headed Aligning People and Strategy

PIVOT 2: The Design Issue

Black-and-white archive photo of a shopkeeper in a white jacket and apron in the doorway of A. Crook's tea shop

Retail 4.0 - The Future of Retail

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Does Sustainability Influence Consumer Buying Habits?

Hospital staff in teal scrubs, surgical caps and white lab coats walking down a white corridor

Harnessing the Power of Enclothed Cognition

Research and Study

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Before a Word is Spoken

In partnership with World Retail Congress and Coventry University · September 2026

64% of consumers say good staff presentation makes them more inclined to purchase from that business.

Coventry University surveyed 2,573 uniform-wearing employees from more than 1,000 organisations between October 2025 and January 2026. The academic research was conducted independently and reflects the views of participating employees.

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Case Studies

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Three smiling store colleagues in charcoal and green polo shirts and a quilted jacket chatting in a supermarket aisle

Retail

Southern Co-operative

In 2026, Murray designed a bespoke uniform for The Southern Co-operative, improving fabric quality, inclusivity and brand identity.

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Six bus drivers in burgundy and light blue uniforms walking and talking along a sunny pavement beside a double-decker bus.

Passenger Transport

Lothian Buses

Murray designed a bespoke, all-weather uniform for Lothian Buses, improving comfort, modernising and attracting younger talent.

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Nine smiling colleagues in a line in a bright atrium, wearing orange aprons, black and grey polo shirts, a black jacket and a black cap

Retail

B&Q

Murray redesigned B&Q's retail uniform, improving comfort, cutting costs by £100k+ and increasing wearer satisfaction scores.

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Get In Touch

Talk to our team to discover what uniform can achieve for you.