“By working in collaboration with Murray we have ensured that the new uniform is fit for purpose,
has a quality feel and is a true reflection of
the Lothian identity.”
Lothian Spokesperson
Lothian Uniform
Customer: Lothian Buses
Industry: Transport
Roll Out Date: 2022
Taking care of the drivers was Lothian Buses’ priority. Equipping staff with uniform that made them feel good and look good enabled the drivers to concentrate on the customer, driving standards and all things that reflected professionalism.
Introduction
Why What you Wear Matters
Investing in drivers and improving customer experience were Lothian’s core objectives. They wanted to exceed staff and market expectations by changing their focus from price and tradition to quality and longevity.
Fit for Purpose
Garments were engineered specifically to ensure a precise fit, with fabric that was tested to double the industry requirement. Blazers were designed with functionality at the forefront – adding additional discreet pleats for comfort whilst driving.
The Solution
Make it You
Surveys with staff before and after the launch showed a 48.2% increase in uniform engagement
Key Statistics
A summary of key numbers from the project:
- 1900 uniforms
- Innovation in design
- 48% increased uniform engagement
- 18 month collaboration
Post Rollout Feedback
”Murray has always had a professional, caring approach and an extensive knowledge of the Passenger Transport Industry
”Our 2022 uniform refresh was thorough, from the ordering process to the delivery of our uniforms, no detail was overlooked
”I would be more than happy and confident to recommend Murray
